Content strategy
6 min
İçerik stratejisi
A good content strategy balances content that educates, entertains and leads to a sale.
The 4-1-1 rule
Out of every 6 posts, 4 should be information/value, 1 the brand story and 1 a direct sales call.
Content pillars
- Expertise: tips and guides
- Proof: customer stories
- Behind the scenes: team and process
- Offer: campaigns and products