Audience signals
7 min
Hedef kitle sinyalleri
The right message works when it reaches the right person on the right channel. Audience signals help you build that match.
Signal sources
- Social media statistics (age, city, active hours)
- Website analytics (most visited pages)
- Customer questions and complaints
- Competitors' highest-engagement content
How to use them
Turn the collected signals into 2-3 customer profiles (personas). For each profile, write the main need, the biggest barrier and the preferred channel.
Ask your last 20 customers one question: 'Where did you first hear about us?'