Growth metrics
8 min
Büyüme metrikleri
What isn't measured can't be managed. But not every metric is valuable; choose the ones tied to your business goal.
Metrics by goal
- Awareness: reach, brand searches, follower growth
- Interest: engagement rate, time on site
- Conversion: number of forms, calls, orders
- Loyalty: repeat purchases, review score
Reporting rhythm
A short weekly check, a detailed monthly report and a quarterly strategy review are enough.